River Edge, Nj / (201) 880-6736

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This privacy policy has been created to assist those concerned about how their ‘Personally Identifiable Information’ (PII) is being handled online. PII, as outlined in U.S. privacy law and information security, refers to information that can be used either alone or combined with other data to identify, contact, or locate a single person or to identify an individual in a particular context. Please carefully review our privacy policy to gain a better understanding of how we collect, use, protect, or manage your Personally Identifiable Information in relation to our website.


What personal information do we collect from visitors to our blog, website, or app?

When ordering or registering on our site, as needed, you may be asked to provide your name, email address, phone number, or other details to enhance your experience.


When do we collect information?

We gather information from you when you fill out a form or enter data on our website.


How do we use your information?

The information we collect from you may be used when you request more details about a procedure, in the following ways:

  • To follow up with you after correspondence (email or phone inquiries).

How do we protect your information?

We do not utilize vulnerability scanning or PCI standards scanning.
We only provide articles and information. We never request credit card numbers.
We use routine malware scanning.


Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enable the site’s or service provider’s systems to recognize your browser and capture and remember certain information. They help us understand your preferences based on past or current site activity, allowing us to provide you with improved services. Cookies are also used to gather aggregate data about site traffic and interactions so that we can offer better site experiences and tools in the future.

We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to disable all cookies. You do this through your browser settings. Since every browser is different, refer to your browser’s Help Menu to learn the correct way to modify your cookies.
If you disable cookies, some features will be turned off. It won’t affect the user experience that makes your site more efficient, but some functions may not work properly.


Third-party disclosure

We do not sell, trade, or otherwise transfer your Personally Identifiable Information to outside parties without giving users advance notice. This does not include website hosting partners and other parties who assist in the operation of our website, conducting our business, or serving users, as long as these parties agree to keep this information confidential. We may also release information when required to comply with the law, enforce our site policies, or protect our rights, property, or safety, as well as those of others.

Non-personally identifiable visitor information may be shared with third parties for marketing, advertising, or other purposes.


Third-party links

At our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We are not responsible or liable for the content or activities of these linked sites. However, we seek to protect the integrity of our site and welcome any feedback about these sites.


Google

Google’s advertising requirements are outlined by Google’s Advertising Principles. These principles are designed to offer a positive user experience. Google Ads policies.

We do not currently enable Google AdSense on our site but may choose to do so in the future.


California Online Privacy Protection Act

CalOPPA is the first state law in the U.S. requiring commercial websites and online services to post a privacy policy. Its reach extends beyond California to mandate that any person or company in the United States (and possibly worldwide) that operates websites collecting Personally Identifiable Information from California consumers must post a conspicuous privacy policy. This policy must detail the data being collected and with whom it is shared.

Please refer to the California Online Privacy Protection Act (CalOPPA) for more details.

According to CalOPPA, we agree to the following:

  • Users may visit our site anonymously.
  • Once this privacy policy is created, we will add a link to it on our homepage or, at a minimum, on the first significant page after entering our website.
  • Our Privacy Policy link includes the word ‘Privacy’ and is easy to find on the page specified above.
  • You will be notified of any changes to the Privacy Policy on our Privacy Policy Page.

How does our site handle Do Not Track signals?

We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is active.


Does our site allow third-party behavioral tracking?

It is important to note that we allow third-party behavioral tracking.


COPPA (Children Online Privacy Protection Act)

When it comes to collecting personal information from children under the age of 13, the Children’s Online Privacy Protection Act (COPPA) places control in the hands of parents. The Federal Trade Commission, the U.S. consumer protection agency, enforces the COPPA Rule, which details the responsibilities of operators of websites and online services to protect children’s privacy and safety online.

We do not market specifically to children under the age of 13.


Fair Information Practices

The Fair Information Practices Principles form the foundation of privacy law in the U.S., and the concepts they include have significantly influenced the development of data protection laws worldwide. Understanding these principles and how to implement them is crucial for complying with the various privacy laws that safeguard personal information.

To align with Fair Information Practices, we will take the following responsive actions should a data breach occur:

  • We will notify you via email within 7 business days.
    We also adhere to the Individual Redress Principle, which grants individuals the right to legally pursue enforceable rights against data collectors and processors who do not comply with the law. This principle ensures individuals can seek redress through courts or government agencies for non-compliance by data processors.

CAN-SPAM Act

The CAN-SPAM Act sets rules for commercial emails, establishes requirements for commercial messages, grants recipients the right to stop receiving emails, and outlines penalties for violations.

We collect your email address to:

  • Send information, respond to inquiries, and/or answer other requests or questions.
    To comply with CAN-SPAM, we agree to the following:
  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in a reasonable manner.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.
    If you ever want to unsubscribe from future emails, follow the instructions at the bottom of each email, and we will promptly remove you from all correspondence.
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